About
I turn complex organizations into brands people trust.
As an innovative and strategic executive with over 15 years of experience, I’m passionate about leading marketing and brand initiatives that drive meaningful impact and organizational growth. I have a knack for crafting compelling narratives and strengthening brand, while also implementing effective marketing and digital transformation strategies that truly engage audiences. I love integrating people, processes, and technology to tackle challenges and create opportunities for success.
Core Capabilities
Core Capabilities
Experience
National Geographic Society
2021-2026
Vice President, Engagement & Marketing Strategy
Led a 16-person cross-functional team through NGS's most significant transformation in 133 years — a new strategic plan, first brand campaign, $350M Museum of Exploration launch, and full MarTech modernization including CDP, headless CMS, and advanced data governance.
Celerity
2016-2021
Senior Director, Strategy
Guided C-suite clients across healthcare, financial services, and nonprofits through digital transformation, service blueprinting, customer centricity engagements, and product strategy. Led user research, information architecture, and content governance for complex digital platforms.
PenFed Credit Union
2015-2016
Marketing Director
Led a team of 20+ across marketing, design, events, and partnerships during a critical growth period. Navigated complex cross-functional partnerships to launch compliant digital campaigns in a highly regulated environment.
NRECA
2010-2015
Creative Director & Digital Strategy Manager
Built the internal creative function from scratch — designers, illustrators, video producers, and web managers. Led enterprise branding, website redesign, and a digital asset management system rollout across all product lines.
Earlier Roles
2005-2010
Nuclear Threat Initiative · Obama for America · IISS
Began career in global policy communications, fundraising, and research, translating complex security and international affairs content for target audiences and designing experiences at the start of the digital revolution. Built the foundation in evidence-based narrative that informs every role since.
Colleague
"Claire is confident, convicted, not afraid to roll up her sleeves and work right alongside her team. She's organized, deadline driven, and efficient — but she's an equally wonderful person. She always finds a way."
Direct Report
"Claire is an excellent leader who is always thinking about ways to challenge her team and find opportunities for them to gain new skills and excel."
Supervisor
"Claire can take a complex issue and break it down into steps that can be executed across divisions. She is a highly-motivated leader with excellent communication skills who truly values each member of her team."
Lets Talk.
